INFLUENCE AT WORK Principles of Persausion Workshop - Open Registration
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The 2 Day Principles of Persuasion (POP) Workshop based on Dr. Cialdini's ground breaking book Influence: Science & Practice. This is the only course on the ethical business applications of the Science of Influence endorsed by Dr. Cialdini.

Generally, this course is only offered through corporations. However, this class, although limited in size, will be open to the public on a first come, first served basis.

The world-wide appeal of the POP has been demonstrated by its reach. To date, participants from the following countries have come to Arizona to improve their knowledge and skills on the ethical application of the science of persuasion. These POP participants have traveled from Hong Kong, the Netherlands, Korea, Japan, Guatemala, Australia, England, India, Canada, Mexico, Singapore and Norway.

We are very proud to announce that our facilitator will be Dr. Gregory Neidert, Director of Training & Consulting for INFLUENCE AT WORK (IAW) and accomplished teacher in the field of influence.

"I conducted extensive research on this cause prior to making the decision to attend. The course exceeded my expectations. I believe a workshop is valuable when I can walk away with one new skill to apply immediately. I have six new skills that I can apply to four critical situations of influence. In addition, I will be able to recommend bringing this gift to my department in the form of a customized class. With the courses content & research and opportunity to practice; I believe it to be a lethal combination. The icing on the cake is the fact that the course insists upon the ETHICAL use of influencing. Great Work." (Click Here to read more testimonials)

-Capital One Services, Inc.

  • How to avoid bungling away critical "moments of power".

  • The powerful Six Principles of Persuasion and how you can ethically apply them to produce lasting change in others.

  • Yet unpublished information including amplifiers and activators for the universal 6 principles of influence.

  • What scientific research tells us that is different from conventional wisdom about how to most effectively influence others.

  • How to steer clear of common influence traps that are manipulative and lead to bad business decisions.

  • How you can shorten the cycle to create and keep trusted relationships by being a "Detective of Influence".

  • How to identify small changes in your current approaches to make big differences in people's willingness to say yes to your requests.

  • How to know when using one specific Principle of Persuasion will be more effective than others.

  • How the most recent social science research can be applied to improve your business outcomes.

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